Scope of technology Essay Example for Free

Scope of technology Essay In this essay, I will comment on Morton Winston’s definitions of technology, then apply the six aspects in every technology to an artifact selected from Friedman’s essay â€Å"The World is Flat†. The six aspects include first the skills, techniques, human activity forms, or socio-technical practice; second, resources, tools, and materials; third, technological products or artifacts; fourth, end, intention or functions; fifth, background knowledge; and lastly, social context in which the technology is designed, developed, used, and disposed of, and the artifact that I will apply is Nike. In Children of Invention Revisited by Winston, he describes technology in three different ways in reference to the artifact I selected. First, Winston clearly defines technology as â€Å"the organization of knowledge, people, and things to accomplish specific practical goal†; second, he states that â€Å"technology consists of not only useful artifacts and the tools and processes to produce them but also the entire organization of people and materials that permits the acquisition of the knowledge and skills needed to design, manufacture, distribute, use, repair, and eventually dispose of these artifacts†; lastly, Winston’s definition of technological systems states â€Å" the complex of techniques, knowledge, and resources that are employed by human beings in the creation of material and social artifacts that typically serve certain functions perceived as useful or desirable in relation to human interests in various social contexts†. Nike employs many human activity forms. To begin with, Nike uses many different skills to yield the best productivity. One skill they have is all Nike shoes are generally considered to be attractive and durable. They are innovative, introducing a number of new features designed to increase comfort and enhance an athletes performance. They use different techniques to make this happen. They import from China, Australia, Canada, Malaysia, Singapore and the United Kingdom being the top mentioned countries for Nike exportation. Also, Nike has worked to improve labor conditions in their footwear, apparel and equipment supply chains for more than 15 years. Key issues in which they have engaged include the health and safety of the workers who make their products, excessive overtime, the ability of workers to freely associate, and child labor and forced labor. In addition, Nike has created a â€Å"sustainable supply chain†, one that includes sustainability on equal footing with cost, on-time delivery and quality . As one of the pillars of their sustainable business strategy, they have developed a vision of what success looks like. The vision and steps they are taking are making them achieve this strategy of going forward and continuing to one of the leading companies in activewear. Nike employs human activity forms in almost every part of the company; starting with using ships to import, trucks and truck drivers to transport all their products to stores. Lastly, Nike uses socio-technical practices when it comes to designing their stores, deciding on their logo, and designing the layout of the store. There is just so much to speculate at because every aspect of their company relies on human-activity forms. Nike would not be able to be as powerful of a company if they did not make use of every resource, tool and material available to them. They use computers at stores, which is their most common and powerful resource used. They use computer software everywhere, from cash registers, to security cameras, to tracking their products, and to controlling production. One tool Nike uses in surplus is machinery, such as to produce their products, along with forklifts to boats. Material Nike uses range, for they manufacture and sell many different products from socks, shirts, shoes,hats, to bags. In addition, Nike sells and uses multiple technological products. They sell iPod cases, headphones, and watches. Nevertheless, Nike is stocked with technological products and artifacts for sell. As a matter of fact, Nike uses a lot of technological products themselves, from cell phones to electricity. Nike in fact is an artifact of technology. Nike is used to employ many people, to making people comfortable when being active. Nike is a large corporation that functions as a worldwide store. It provides consumers with a place to purchase to best quality and most known activewear. Nike functions as an employer to some, to make other go day by day in comfort, and a shopping option to many. Now, for Nike Inc. to have become the corporation that it is today, they need to have had an enormous background knowledge to be this successful and efficient. There are two kinds of background knowledge; knowledge-that and knowledge-how. To begin with knowledge-how, Nike had to know how to buy and find the right location to manufacture products and still make a profit. They also had to know how to expand and manage inventory accurately and precisely. Not only that, but also how to pick the locations for the stores. All this requires a lot of knowledge and ideas. For Nike to continue its everyday massive production and efficiency, knowledge- that is, is significant. Nike needed knowledge with the store layout, design, the technology that would be used, locations, and many more things. For Nike to operate efficiently, a lot of knowledge into technology and artifacts of technology was needed. Nike as a whole, is a social artifact for it is a corporation. Within this artifact, lie many divisions of labor. From managing, cashier, shoe designer, logo designer, each position requires different invisible technologies to fulfill the role. Ultimately, all these specific roles come together to create a social organization that run an artifact of technology.

Gillette Fusion Case Study

Gillette Fusion Case Study Introduction Gillette holds leadership market share which is 70% within the razors market (PG 2008). The companys success has been created by regular product innovations and prestigious campaigns in order to boost the sales. However, one product namely Fusion, which is the first five bladed razor has captured 55% of all new razor sales in the US just four weeks after launch (Datamonitor, 2008). What is more, Fusion was expected to be Procter and Gambles fastest ever product to reach a US$1 billion in sales (Datamonitor, 2008). This paper will focus on why it is so important to move customers to Fusion and how to attain and promote this migration. Why Gillette is so desperate to move all customers to Fusion The Boston Consulting Group matrix provides a framework for allocating resources among different products. This technique is useful for multi-divisional and multi-product companies such as Gillette since it allows them to compare different products and decide where to invest the money. As can be seen above single blade razor is a dog which means that this product has a low market share and low growth rate and it do not generate large amount of cash. However, dogs can turn out to be a cash trap since Gillettes money can be tied up there with no potential for the future increase. Furthermore, Mach 2 double blade razor is between being a dog and question mark but due to market saturation and product advancements Mach 2 soon will be a dog with low market share and growth. Mach 3 triple blade razor on the other hand, is between a question mark position which is low market share but high market growth rate and a star. Star can generate large sums of money because of its strong market share but at the same time can consume a lot of resources due to high growth rate. Mach 3 has the potential to gain market share and become a star however, Gillette found out that when Mach 3 did not become a market leader there was a possibility that it would become a dog with a little market growth. As a result, Gillette focused all its attention on Fusion which is between being a star and a cash cow that gives greater return on assets than the market growth rate. Consequently, Gillette analysed the BCG matrix and decided that the company needs to persuade all the customers to buy Fusion in order to achieve a status of cash cow for this product and bring continued profit with relatively little investment in the future. Furthermore, according to Armstrong and Kotler (2008) the best way for Gillette to achieve that position was to introduce new product in this case Fusion that outdate the existing ones Mach 3 Mach 2 and single blade razors. Therefore, Gillette is using positive cannibalization practice. This means that the company is focusing its marketing resources on switching its own customers from Mach 3 to more profitable Fusion line instead of trying to gain more market share from competitors (Ritson, 2009). In the long run this is more effective strategy as it is cheaper for Gillette to market to existing customers and easier to covert them than anyone else (Holland 2008). The marketing plan Marketing mix is a part of marketing plan that involves different techniques to influence perception favorably towards the product (Keller Kotler, 2006). The main parts of marketing mix are four Ps which are known as Product, Price, Place and Promotion: Product: Gillette Fusion is the first shaving system for men that combines revolutionary blade technologies on the front and on the back (Gillett, 2008). Price: The next part of the marketing plan is the pricing strategy as this will indicate what kid of ROI (Return on Investment) the company will have (Dewhurts Burns, 1989). However, the charge has to be competitive but still allow the company to make a reasonable profit (Barrow et all 2005). In this case reasonable will depend on the customer. Gillette charges 40% price premium over Mach 3 and to persuade its customers to switch for a Fusion the company needs better communication. This means by educating existing consumers on product advancements and improved shaving performance, only then higher price can be justified. Place- Distribution as shown below Instead of selling directly to the consumer Gillette sells through an intermediary such as a wholesaler and retailer who resell companys products Fusion razors. Promotion Marketing communication which is a different term for promotion constitutes part of the marketing mix. It is not a single entity but rather, involves a wide range of activities that aim to convey marketing messages to target audiences (Pickton Broderick, 2001). Those activities can be classified into four overlapping heading. To promote the migration from older Gillettes products to Fusion the company can use sales promotion. That means launch an introductory promotional discount joined with a competition with entry via product purchase. This could grab the attention of male consumers and encourage existing to switch. Another idea to convince existing consumers to use Gillette fusion is to advertise it for different parts of the body and not only for the face. The advertisement can be supported by online campaign (interactive videos) which will encourage the clients to use Gillette razors to shave for example their armpits. Finally, new form of public relations should be used to spread the word via blog. Gillette could create a shortlist of influential bloggers that are male between 18 and 35 years of age. Then, the company would send them a gift pack including Fusion razor, shaving gel and aftershave with some background details of the product. Further, Gillette could influence them to use it for a short period of time and write about their experiences on their blogs. As a result, this could promote migration of companys existing customer base to Fusion from the older razor products. Conclusion After detail analysis it can be concluded that Gillette wants to migrate companys existing customer base to use Fusion. Since Fusion is perceived as a cash cow which brings continuous profits with relatively little investment in the future. Furthermore, the best way to attaining a massive migration to Fusion will be by sales promotion, online advertising and writing blogs. Consequently, massive migration to Fusion will be achieved. References: Armstrong, G. and Kotler, P. (2008) Principles of marketing 13th ed., New Jersey, Pearson Prentice Hall Aaker, D. A. (1995) Strategic Market Management, 4th ed. John Wiley Sons, New York. Barksdale H. C. and Harris C. E (1982). Portfolio analysis and the plc Long Range Planning, 15(6): 74- 83. Barrow.C.Barrow.P.,Brown,R.,(2005) The Business Plan Workbook, 5th Ed, Cambrian Printers, Wales. Burns.P. (2007) Entrepreneurship and Small Business, 2nd Ed, Palgraive Macmilla, New York. Datamonitor, (2008) Gillette Fusion case study: developing a US$1 billion brand available from http://www.market-research-report.com/datamonitor/CSCM0171.htm (accessed 2 December) Dewhurts.J.Burns.P.,(1989) Small Business Planning Finance and Control , 2nd Ed, Macmillan Education, London. Gillette (2008) P G Annual Report available form http://www.scribd.com/doc/5892225/PG-2008-Annual-Report (accessed on 2 December). Holland A. (2008) Sherpa Blog: Quick, Easy Step to Increase Repeat Buyers (Profits) Real-Life Marketing Story available from http://www.marketingsherpa.com/article.php?ident=30687 (accessed 3 November). Keller K.L. Kotler,P (2006) Marketing Management, 12th Ed, Pearson Education, New Jersey. Kotler P. Armstrong G. Saunders J. and Wong V. (1999) Principles of Marketing, 2nd European edn, London: Prentice Hall Europe. P G (2008) Annual Report overview 2008 available form http://www.pg.com/annualreport2008/financials/mda-overview.shtml (accessed 3 December) Pickton D. W. and Broderick A. (2001) Integrated Marketing Communications, London, Financial Times Prentice Hall. ch. 1. Ritson M. (2009) 5 Reasons Gillette Is The Best A Brand Can Get available from http://www.brandingstrategyinsider.com/2009/06/5-reasons-gillette-is-the-best-a-brand-can-get.html (accessed 3 December) Shimp T . A (1997). Advertising and Promotion and Supplemental Aspects of Integrated Marketing Communications, 4th ed, Fort Worth: Dryden Press.

Viewing Terrorism through Social Psychology Essay -- Psychology

Acts of terrorism are becoming increasingly common in today's society. From the frequent suicide bombings in Israel, the recent violence in the Russian village of Beslan, to the attacks on the world trade centers on September the eleventh of 2001 that so violently shook the world; terrorism is rarely far from our minds. Terrorist groups have a variety of aims, acts of revenge, politics, but by far the most common, and arguably most disturbing reason for these actions is religion. It is exceptionally important that we can learn to understand the forces that drive people to commit such wanton acts of destruction, and social psychology can help us to do that. Social psychology is a diverse field of study, it is "the scientific field that seeks to understand the nature and causes of individual behavior in social situations" (Social Psychology, Baron and Byrne). In social psychology we study the social factors which influence the individual to carry out certain actions, thus it is invaluable in studying terrorism. Social psychologists study both the immediate social context (the influence of whatever group we are in the immediate company of) and the wider social context (the effects of family, culture etc) both of which have great effect on personality, belief and behavior. An example of the effect of the immediate social context are the experiments carried out by Stanley Milgram. Milgram carried out a series of social psychology experiments into proximity and willingness of humans to cause pain to others using an electrocution device. The test also involved however the use of an authority figure to issue orders to carry out the electric shock. Milgram put volunteers in pairs and assigned one the role of teache... ...e understanding, to change an attitude so vastly of a devout person into a vicious killer it takes a depth of belief that no experimentation can understand, it goes beyond measurement and scale. Social psychology can indeed help us to understand terrorism, but I does not tell the full story, in the words of David Hume (A treatise of human nature) "this difficulty is to hard for my understanding." References David Hume: A treatise of human nature (Penguin Classics, 1969) L.B.Brown: Psychology and Religion (Penguin Education,1973) Baron and Byrne: Social Psychology ( Mark Juergensmeyer: Terror in the mind of God (University of California press, 2000) Roy F Baumeister: Evil, inside human violence and cruelty (W.H. Freeman and company, 1997) The Holy Bible: Mt 10:34 John Radford and Ernest Govier: A textbook of Psychology (Sheldon press, 1980)

e e cummings :: Biographies Poet Poetry Biography Essays

e e cummings   Ã‚  Ã‚  Ã‚  Ã‚  e e cummings (no, this is not a typographical error, take note to the way he writes his name) was an unusual, yet highly acclaimed writer of the 20th century. His style of writing was much different than that of any other contemporary or even 18th and 19th century writers. Although difficult to understand at times, e e cummings is a very profound and inventive writer.   Ã‚  Ã‚  Ã‚  Ã‚  e e cummings was born Edward Estlin Cummings on October 14, 1894 in Cambridge Massachusetts. His parents were Edward and Rebecca Haswell Clarke Cummings. In 1911, at the age of 17, cummings entered Harvard University. It was there at Harvard where he first published his poetry in 1912 in Harvard Monthly. Then, in 1915, cummings graduated Harvard as Magna cum Laude with a B.A. It was at his graduation where he gave his commencement speech, "The New Art." In 1916, cummings received an M.A. for English and Classical Studies at Harvard. After completing his college education, he volunteered to be an ambulance driver with Norton Harjes Ambulance Corps (The American Red Cross) in France in 1917, during World War I. It was while he was overseas when he was imprisoned falsely for three months in a camp on suspicion of French disloyalty. Although this was an unpleasant time in his life, it was there in the camp that changed his life. He was already an excellent writer, but this experience added fuel to his ability. He was released from prison on January 1, 1918. Cummings then returned to New York City, but was drafted by the United States Army in 1918 until Armistice. On December 20, 1919, e e cummings and his girlfriend, Elaine Orr Thayer, welcomed their daughter, Nancy, into the world. Later, on March 19, 1924 cummings married long-time girlfriend Elaine Orr, but they are divorce just a short while later on December 4, 1924. In 1920, after his time in the war and the birth of his daughter, cummings decided to move to Paris, France to study art, but he frequently returned home for visits to the United States. He remained living there only until 1923, when he returned to the US and had his aforementioned wedding and divorce later the next year. While in the US, cummings resided at 4 Patchin Place, Greenwich Village in New York City. In 1925, tragedy struck cummings' life when his father died.

The Ming Dynasty Essay -- Chinese Empire China History Essays

The Ming Dynasty The Chinese Empire was large and controlled most of Asia at one point in time. One of the dynasties that ruled the empire was the Ming Family. Ruling from 1368-1644, almost three hundred years, the Ming Dynasty impacted Chinese history very much. The purpose of this paper is to tell the history of the Ming Dynasty’s impact on the Chinese Empire, and to explain why the Chinese Empire was in fact an empire. The Ming Dynasty had created an empire. They had the government, the military, and the economic system to prove it. At different points in time, The Chinese Empire was the greatest in the world, for trade, military, and other key factors in a society. The main reason for the creation of the Ming Dynasty was the collapse of the Yuan dynasty. The word Ming means â€Å"brilliant† and â€Å"bright.† The creator and first emperor of the Ming Dynasty was Chu Yuan-chang, who later changed his name to suit him and his new government. Chu Yuan-chang was the youngest of the Yuan dynasty and due to the collapse of the dynasty; Chu never got to rule, and was left as a peasant. So after the fall of the Yuan Dynasty, Chu created the Ming dynasty. Chu’s new name, Hongwu, was made to describe the new government that he wanted to create. The name Hongwu means, Vast Military and it reflects the increased prestige of the military during his reign. Due to the fact that Hongwu was a peasant before his reign, he established rules and laws that applied only to those who were peasants. The laws sort of boosted their lives; he kept the land tax low, and the granaries stocked to guard against famine. During his reign he also attempted and succeeded in building up the class of those of the peasant and working class. Hongwu’s new government did not cause any change for those in other social classes. Hongwu’s reign affected the government of China greatly. In Hongwu’s government, he felt that â€Å"Principle was the diffusion of the imperial government.†(www.travelchinaguide.com). So in order to correct the situation of the government, he tried to strengthen rule into absolute rule by emperor. One of the single most important innovations that Hongwu made to the Chinese government was the abolishment of the Chief Minister. By eliminating the Chief Minister, Hongwu essentially took over the administration. In a way he was proclaiming absolute... ...lmost all of Asia, and is the largest empire that Asia has seen. If the Chinese Empire is not considered a true empire, then I will ask you this: Why has the Chinese Empire been called one of the most powerful empires of its time? Author Unknown. Empires Past: China: Ming Dynasty. 9 Dec. 2004 http://library.thinkquest.org/16325/c-min.html . Author Unknown. Ming China, 1368-1644. 9 Dec. 2004 http://www.stockton.edu/~gilmorew/consorti/2feasia.htm . Author Unknown. Ming China(1368-16440). 8 Dec. 2004 http://www.travelchinaguide.com/intro/history/ming.htm . Davis, Richard L. Ming Dynasty. 9 Dec. 2004 http://www.virtualology.com.virtualmuesamofnatuarlhistory/hallofanthropology/china/themingdynasty.com/ . Hall, John Whitney and Rene Grousset. â€Å"The Establishment of the Ming Dynasty.† 1300’s Headlines in History. San Diego: Greenhaven Press Inc., 2001. 241-261 â€Å"Ming Dynasty(1368-16440† World Eras. Imperial China. Volume 7, 2003 Richard Hooker. Ming China. â€Å"The Decline of the Ming.† 8 Dec. 2004 http://www.wsu.edu:800/~dee/MING/DECLINE.htm . Richard Hooker. Ming China. â€Å"Ming China.† 8 Dec. 2004 http://www.wsu.edu:800/~dee/MING/MING.htm .

Office Management Essay

In the present, technology has already advanced so much that it has affected in significant level almost all of aspect of life of the society. Humanity’s lifestyles, works and basic responsibilities are now made easier and as efficient as possible including the field of professional dentistry. In this aspect, integration of the modern technology to the systematic processes in the office dentistry has optimized its production and improved the quality of its services in a significant level raising the standards in this field higher. Application of technology in the office dentistry has been determined to affect several tasks and processes in the said field in a positive manner. One is that it helps to promote the diagnostic communication between the practitioner and the patient through the advancements such as digital imagery and X-rays. With the aid of technology, dentist can now elaborate the situation of their patient through visual tools. Another is that technology widens the available services of each dentist practitioner by innovating several machines that are capable of the complicated tasks in the dentistry field. Also, technological application is known also to reduce the tiresome works in the dentist office such as the accounting responsibility with the aid of programs and softwares that can efficient handle the said tasks. In addition, the tasks of practice management is also optimized by technology as it promotes several aspects such as the communication between concerned parties, organization of paper works and files, and aid the plan of the financial matters of the office. Indeed, technology can significant boosts the service quality and efficiency of the dentistry office. Also, it can reduce the stress and tiresome tasks that the practitioner must handle allocating more time for the professional to invest in his or her field of expertise. However, in the course of integrating technological advancement in the office management and process, involved individual must plan two important aspects to maximize the effectivity of the said approach. First is that the financial investment must be thoroughly planned for the complete application. Second, the future budget allocation must also be considered for the upgrades and updates of the technology integrated in the dentistry office. With these factors completely addressed, the office can now integrate modern technology to its system to optimized their service quality for their patients.

About Chinese Festival Essay

Do you know the most famous Festival of China? Have you ever heard about that Korea has conflict with China in the traditional cultural field? In order to call on people to realize the importance of Chinese own traditional culture and Cultural Identity, the research paper writes about Chinese Traditional culture, and make a questionnaire about ten questions to investigate people. By introducing the festivals and asking the questions, it tends to accomplish the goal that makes more and more young people know â€Å"What is Dragon Boat Festival?† â€Å"Dragon Boat Festival belongs to China† â€Å"Why the traditional culture is important?† As what mentioned above, there is a conflict about Dragon Boat Festival between China and Korea. Korea supplied Dragon Boat Festival to be its own World Culture Heritage successfully. It shows that the young generation needs to improve the cultural identity and Chinese government needs to pay more attention about the part of traditional culture. Chinese government should be awake to make more useful policies to disseminate Chinese own traditional culture and cherish it. In Culture field, enhancing the national cohesion is an important strategic task. This research report will present the survey about Chinese Traditional Culture and the further questions. Literature Review †¢ Background and history The origin of Dragon Boat Festival centers around a scholarly government official named Qu Yuan. He was a good and respected man, but because of the misdeeds of jealous rivals he eventually fell into disfavor in the emperor’s court. Unable to regain the respect of the emperor, in his sorrow Qu Yuan threw himself into the Mi Luo River. He drowned on the fifth day of the fifth lunar month in 277 BC. Since ancient times, Chinese people threw into the water dumpling made of glutinous rice wrapped in bamboo or reed leaves on the day. Therefore, the fish would eat the rice rather than the hero Qu Yuan. This later on turned into the custom of eating Zong zi, and Dragon Boat racing. Nowadays, the young people in China always celebrate the festivals which are from western; they are not interested in the festivals from their own country. This is a social problem that needs to be solved. In order to pass on the traditional culture in different forms, the government  needs to do a lot of works from many different ways. †¢ Purpose of research 1. In order to make everyone know the Chinese Traditional Festivals. 2. Disseminating Traditional Culture. 3. To call on the people to realize the importance of the Traditional Culture. 4. To make government pay more attention about this part. 5. To prevent the loss of traditional culture †¢ Inclusion- Exclusion Criteria The inclusion criteria are liberal, including newspapers, journal articles, conference papers, unpublished manuscripts, books, book chapters. The resources that do not mentioned issues related to Chinese Traditional Festivals or the importance of the traditional culture are excluded. †¢ Literature Search Upon entering the keywords Chinese Traditional Festivals and the importance of culture, there are many databases in library. And there are few books as well. Table 1 includes a listing and summary of each of them. Table 1: comparison Table of literature review Author(s) Page Number Methodology Type Purpose and summary Shaorong Huang 19 quantitative Article To examine Chinese Traditional Festivals. China is a country with an ancient oriental civilization. Its long history and fine tradition have provided it with the most fertile soil for the growth of the traditional festivals. Zhang Zhiyuan 13 quantitative Article This article presents a brief account of traditional Chinese festival customs. The Chinese traditional festival customs reflect traditional ethics and moral principles. The ancient Chinese paid great attention to worshipping Heaven and ancestors. To make people know the traditional culture. Kent, Dave 24 quantitative Article This article presents a brief account of traditional Chinese festival customs. The Chinese traditional festival customs reflect traditional ethics and moral principles. The ancient Chinese paid great attention to worshipping Heaven and ancestors. Liu Lian 43 quantitative Article The article focuses on the Dragon Boat Festival, a world intangible cultural heritage, which is celebrated by all Chinese on the fifth day of the fifth month of the Chinese lunar calendar. The two most important activities during the festival are presented which are the dragon boat racing and the eating of rice dumplings, but also include burning Chinese herbs and drinking realgar liquor. The origin of the festival, which was a way for people to avoid the back luck associated with the date, is discussed. Wong, Fanny 31 quantitative Article The article presents information on the history of dragon boat racing in China. The dragon boat race is a growing water sport. Dirlik, Arif 22 quantitative Article This article reflects on the existence of the different culture of Chinese. He added that culture can be understood in its material aspect which leads inevitably to the privilege of having difference as a condition of cultural existence Methodology The method of this research is quantitative, and most of information in the research is subjective. The populations are befitting for this research is better from different counties. Different countries, genders, ages, and identities could supply different view of points to the questions, which the research asks. It is best that the participants from different counties, so that the research could study more further about the different perspectives from different counties’ people. And it will be best if the participants are interesting in Chinese traditional culture that could be very helpful to the results. Actually, the participants are almost the students from University Massachusetts of Lowell. Most of them are males, and all of them are between 18-25 years old. As the limitation, the sampling of survey is not very wide, and the samples of this research are all students from University Massachusetts of Lowell. Half of them are randomly select from Email. And few of the samples are researcher asked to review and answer the questionnaire. Contend of questionnaire The content of questionnaire includes much information. And it can be classified into three parts. The first part is to ask about basic information of participants, such as age, gender, nationality. It intends to analyze the feedbacks from different aspects of ages, genders, nationalities. The second part is to ask some simple questions about China to the participants, and it intends to differentiate whether the participants know the situation and background well or not. It could help researcher get clearly information from participants. The last part is to ask some further questions about Chinese traditional culture, like â€Å"Have you ever heard of the event about Dragon Boat Festival happened between China  and Korea?† â€Å"Which policy do you think is best to protect the traditional culture?† Each of this kind of question gives four options, and it intends to get the different perspectives about Chinese traditional culture. Types of question There are three types of questions in the questionnaire, and the first one is demographic question. It asks the participants about the gender, age, and nationality. The second type of question is open question. It asks the participants for their own view of point to the questions, which are relevant to Chinese traditional culture. The third type of question is closed question. It gives four or more options for participants to choose one, which could express their own opinion appropriately. The reactions of respondents are almost about that the participants who come from foreign counties cannot clearly comprehend the meaning or effect of the cultural problem of China and some background history. And most of the participants show their interest of Chinese traditional foods. Actually, besides the participants who are Chinese, the other people are hardly to answer some further questions about policy of protecting culture, as they lack the background knowledge about China and Chinese society. There were some grammar mistakes in the question and option of the questionnaire. According to the questionnaire is not only for Chinese students to answer, it is better to add some background make everyone understand more clearly. Data collection procedures The procedure of collecting data is better to prepared well. The first step is to organize the questions and options clearly, making sure that is easy to understand and answer. The second step is that no matter the way researcher choose to survey, preparing enough questionnaires for backup, avoiding the situation that there is no more questionnaire for participant. The third step is to survey. Give the questionnaire to participants by Email and printout. The fourth step is to wait for the participants to give the questionnaires back. The sixth step is to calculate the total participants and analyze the responses of questionnaires. Justification