The impact of internet marketing in retailing Essay - 1

The impact of internet marketing in wandering - Essay practice..8 References...9 Introduction Internet marketing can be defined as the marketing of products or service through the medium of Internet. Also known as online marketing or e-marketing, it has become the most elicit marketing form of marketing in years. This medium has been openly embraced by companies as it is creating value for nodes and scratch for companies (Hanson, 1999). While e-marketing has become an in-chief(postnominal) tool for companies, it has its own different effect on each celestial sphere. Here, we lead discuss the impact of internet marketing in the retail sector. retail Marketing Retail consists of the interchange of products from a fixed location retailers be in direct interaction with the customers, and therefore are at the bottom of the supply chain. Retailers are at the end of the supply chain. They purchase goods either directly from the manufacturer or wholesaler in large quantities an d then sell it to the customers (individuals or businesses) in smaller quantities. Retail marketing is all the activities related to the selling of these products. The retail sector is quite a competitive sector in the business environment and therefore, it requires and equally competitive marketing strategy to achieve success. If a retail business would only get caught up with its daytime to day operations and not emphasize on its marketing plan, it will be left far behind in the competition. Along with their focus on products and distribution, retailers need to also pay equal attention to management of customer relationships (Mulhern, 1997). Some of the ways retail marketers should adopt are Depending on the type of shop one has, the look of the store, the display and the signage are an Copernican part of a good marketing strategy. Offering promotions attract customers. Integrate the consumer feedback. This satisfies the customers and also increase customer base. Along with all these and many other strategies for effective marketing, the latest and most important is online marketing. Internet Marketing & Retailing With the Internet becoming an integral part of our lives, Internet marketing has become an important serving of any company to increase its market share. While retailers can set up a website and sell products online to expand their business, this is not the only facet of Internet marketing. Products can also be advertised online. utmost exposure of a product is required to increase its sale and with Internet usage increasing day by day, Internet marketing has become the most effective way for marketing. Literature Review legion(predicate) authors have written on this important topic. While we find literature on how important marketing is in the retail sector, recent literature also emphasizes on the importance of Internet in marketing. each and every field has been largely affected by the advent of the Internet and only those who are adapting to it are ahead in the race. Retail Marketing, a book by Peter McGoldrick, discusses in detail just just about retail marketing. Its revised version includes a chapter about retail marketing and Internet and how e-tail marketing is important today for retail businesses. Also, in recent times many books have been separately written about Internet marketing