Marketing Essay Example | Topics and Well Written Essays - 2000 words - 21

Marketing - Essay Example In this paper, we will define this product category as clearly as possible and we will then examine it thoroughly. As mentioned in the introduction section, the product category chosen is apparel. Apparel is clothing in general. This could range from t-shirts to dresses to cardigans to skirts to denim wear. Some people may even include under garments in this category but for our purpose, we will only consider outer garments or attire. We will later consider companies who make these, other products and product categories that compete with these also. Outer garments or clothing may range from casual, inexpensive t-shirts to sophisticated, costly and maybe even branded suits. Companies who sell (and/or make) casual clothing include Abercrombie and Fitch, Gap, Guess, Old Navy etc. Companies or designers who sell expensive branded clothing are Armani, Prada, Chanel, etc. There are several others that sell both types of clothing or only one of them that are not mentioned above. The point that I am trying to make is that clothes as a product category is not singular. It has many different branches, as mentioned above. We will mainly consider casual apparel retail products. Another way of further categorizing the clothes category is in terms of gender and also age. For example, some companies provide apparel for women only such as Ann Taylor. Others provide clothing for only men or most retailers sell both men and women apparel. Another sub-category of the apparel product category is clothing in terms of age, for example, Toddlers, Children, Teenagers. There are retailers that provide one of them or all of them. Some retailers may specialize in providing only apparel for new born babies, toddlers and pregnant women (maternity apparel) such as Mother Care. There are many different retailers in the apparel retail industry in the US. According to a report by Nielsen Net Ratings,